Using corporate terms frames social and environmental responsibility as an ‘add-on’ rather than a business imperative in sport. Now is the time to change that, says Daniel Cade (Article originally published in the Sustainability Report on May 6, 2020) To survive budget cuts and be at the forefront of rebuilding a post-pandemic sport industry, experts… Continue reading It’s time to stop talking about ‘sustainability’ and ‘CSR’
Tag: CSR
An open response to my good friend, the CSR sceptic
Apparently everyone’s an activist these days. Millenials appear to be the driving force. And now it’s CEOs. As if to confirm this latest trend, last month Laurence D. Fink, CEO of BlackRock – one of the most influential investors in the world – informed business leaders that profits are not enough and that serving a social purpose is… Continue reading An open response to my good friend, the CSR sceptic
Tired of waiting for good things to happen? Be the change…
You may often hear the remark that “CSR is a nice to have”; people say that “there’s some really amazing things happening out there”; that “CSR seems to be really catching on”; and that “unfortunately, even though everybody seems to be really behind the idea here at XYZ company, it just doesn’t, and will never,… Continue reading Tired of waiting for good things to happen? Be the change…
Changing times: The case for sustainable sponsorship
The Vancouver 2010 Local Organising Committee has been working together with its event sponsors to co-ordinate support for social and environmental development projects within Canada. Premier national sponsors Bell Canada and RBC are involved in community development projects; while Hudson’s Bay Company, another premier national sponsor and the official Olympic team uniform supplier, will ensure… Continue reading Changing times: The case for sustainable sponsorship
Responsible Sport 