I am a consultant and educator specialised in responsible decision-making in sport. I have almost 15 years’ international experience advising governing bodies, non-profits, sports organisations, and brands, in areas such as sustainable event management, impact measurement, and sustainability reporting. I also conduct educational workshops at sport organisations and academic institutions to broaden individuals’ understanding of sustainability,… Continue reading About me
Tag: Sustainability
Sustainability education as a driver for strategy integration
Question… Your organisation has a CEO that is an advocate of sustainability, and an intelligent and passionate sustainability manager that is on the cusp of rolling out a great new sustainability strategy. The challenge you now face is cross-departmental buy-in. Where do you start? Well, ideally you would have started to address this challenge before… Continue reading Sustainability education as a driver for strategy integration
It’s time to stop talking about ‘sustainability’ and ‘CSR’
Using corporate terms frames social and environmental responsibility as an ‘add-on’ rather than a business imperative in sport. Now is the time to change that, says Daniel Cade (Article originally published in the Sustainability Report on May 6, 2020) To survive budget cuts and be at the forefront of rebuilding a post-pandemic sport industry, experts… Continue reading It’s time to stop talking about ‘sustainability’ and ‘CSR’
Changing times: The case for sustainable sponsorship
The Vancouver 2010 Local Organising Committee has been working together with its event sponsors to co-ordinate support for social and environmental development projects within Canada. Premier national sponsors Bell Canada and RBC are involved in community development projects; while Hudson’s Bay Company, another premier national sponsor and the official Olympic team uniform supplier, will ensure… Continue reading Changing times: The case for sustainable sponsorship
Responsible Sport 